Determine your objectives of the website.1. E-commerce
To sell your products directly on-line you will need to make an E-commerce website. It will allow you to sell your product or service, collect the order, and deposit the money directly into your bank account. To do this you will need a software program call a shopping cart. There are many on the market (OSCommerce and Merchant Miva to name a few). These are complex programs and will usually take an expert to install and configure it. In addition you will need a third party security certificate (VeriSign or Comodo are good ones). Expect to pay between $300 and $2600 for this depending on guarantee and time length of the certificate. A Working Website has proven eCcommerce solutions if you need this service.
2. Lead Generation
Provide your website visitors with the right information that leads to a ‘call to action’, which typically ends up with your customers contacting you directly via web forms, phone, e-mail, fax or in person. In short, you are creating a reason for customers to contact you directly.
3. Content
Research shows that most website users are looking for information. Develop your brand’s credibility by supplying great content. Content will keep readers engaged and on your site longer. The longer a visitor stays at your site the more qualified leads you will recieve.
4. Self-service
You can save money by providing content, services and resources on-line. Your Web site is sitting there, 24/7, just waiting to be used as a service vehicle for your customers. When user visits your Web site to download files/programs or access applications and forms, they aren’t taking up your customer service staff time. Allowing customers to serve themselves on-line can be a great convenience for them and save your company money at the same time. Determine your target market.1. Demographical bases (age, family size, life cycle, occupation)
To sell any product or service to a group you must first know who that group is and how they get there products or service that you wish to sell.
2. Geographical bases (states, regions, countries)
The Internet today has broken down many geographical barriers. However if the majority of your customers live within a 50 mile radius of your brick and mortar office then you will want to target to that region.
3. Behavior bases (product knowledge, usage, attitudes, responses)
Understanding why your customers and prospects buy your product or service will help you determine which content you will place in your website.
4. Psychographic bases (lifestyle, values, personality)
Understand your clients and prospects values, don’t accidentally insult your customers.
From this information you will develop your website layout and content. How can we help you with your website?
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